Brief Brand History for Chanel
The Brand Chanel is the legacy of pioneering French fashion icon Coco Chanel. She was born in 1883 and died in 1971 and is arguably the most influencial figure in the history of 20th century fashion. The fashion house that bears her name is still producing haute couture, fragrances and accessories including timepieces that are completely unique stylistically and both fashionable and luxurious.

product line overview
The hottest watch collection from Chanel is the "J 12" product group which includes Ceramic cases and bracelets in a variety of colors with gemstones such as black and white diamonds on some. The Chocolat and The Jewelry Collection also have appeal. But only the "J 12" series has captured both men and women as fanatics. The Chanel product group is more haute couture than haute horology but the style and creative flavor is unique.

essential watches "market assessment"
The Chanel watches are selling at modest discounts and (with the exception of the newest releases)are readily available. Newest releases are often available for some months in the Chanel Boutiques but nowhere else, but eventually the supply reaches the secondary market. Preowned Chanel watches have little or no market.