Brief Brand History for Bvlgari
The family that started Bvlgari descend from Greek silversmiths that got their reputation from making precious objects out of silver. In the mid 1800’s, this family moved to Rome and opened up the first Bvlgari store in via Sistina. The now famous "Bvlgari-Bvlgari" line was released in 1977. Momenutum grew fast and the company expanded their boutiques to many cities including New York, Paris, Geneva and Monte Carlo. Today Bvlgari has 155 stores throughout the world. Bvlgari designs all their watches and uses only the highest quality Swiss Movements.

product line overview
The Bvlgari Bvlgari line was their most popular watch line through the 80’s and 90’s. But today, without a doubt, it’s their line of “Diagono Sport” and “Diagono Professional” and "Assioma" watches that really creates the buzz. For women, the “Tubogas” line and the “Bzero” line are the most important.

essential watches "market assessment"
Prices are normally very strong for the current line. The most popular are the sports models such as the Chronograph, GMT, and Scuba. Resale values for used sports models are also strong for these models, but not for the smaller, dressier models. These styles were considered trendy in the 80’s and 90’s but today seem a bit boring. Typical Internet Discounters offer Bvlgari at 20 – 30% off.