Brief Brand History for Bedat
Bedat (pronounced bay-da) was founded in 1996 by Christian Bedat and his mother Simone. Simone had for 50 years been involved with several watch manufacturers and was a minority owner in Raymond Weil. Christian had been art director at Raymond Weil. The brand has enjoyed significant growth and recognition for its contemporary yet classic designs and its quality at a somewhat modest price level.

product line overview
Each Bedat collection is given a number which is based on historical and numerological significance. Each line is produced in variation of Stainless Steel, Steel with Diamonds, Steel with Bracelet and 18K Gold."No. 7", "No. 1", "No. 8" and "No.3" are the various collections. Each unique shaped case and its appointments still show the design thread throughout. The positioning of the brand is primarily for women and it's price points range from $1500 to $10,000.

essential watches "market assessment"
Bedat watches typically sell on the internet at discounts from 25% to 35%. Close out models reach 40% to 60% or more. The price to value ratio of the brand is quite good but the cache that makes a model or brand "hot" is not achieved. This rather young brand has found a niche market mostly with fashion conscious women. There is little or no market for preowned.