Brief Brand History for Bell & Ross
Bell & Ross was born in 1992 by a team of designers and specialists of aircraft and space controls joined together to create watches perfectly suiting a professional use. Nowadays astronauts, pilots, divers and bomb disposal experts us Bell & Ross watches as tools for their missions. The brand has captured a rapidly growing marketplace with male watch afficionados who admire it's masculine, military like appearance.

product line overview
Bell & Ross product collection features the Bell & Ross Instrument which includes "BR01-92", "BR01-94", "BR01-96", "BR01-97" "BR 01-92 Phantom", "BR 01-92 Blue", "BR01 Tourbillon", "BR02 Instrument" and "BR03 series". These watches are available with Stainless Steel and Black Powder coating and various straps and dials. Very hot models in 46MM cases. Primarily Automatic self winding movements and Chronographs. Large following in Europe and the United States.

essential watches "market assessment"
Bell & Ross is rapidly garnering afficianados of the cool aerospace like styling and the excellent quality of this new line. Internet discounts of the more popular models are in the 15% to 20% range with some of the limited editions pieces selling at double their original retails. The brand is becoming "hot" and popular models are not always in stock due to demand outstripping supply, but the backlog is filled within weeks typically. Preowned watches are selling well.