Brief Brand History for Audemars Piguet
Audemars Piguet is definitely regarded as a top tier watch manufacturer. It is one of the oldest and most established Swiss watchmakers, the company was a partnership between Jules Audemars and Edward Piguet officially formed in 1889. They focused on only high-quality, complex ultra-precise watches. To this day, Audemars Piguet is the oldest watch manufacturer still owned by it’s founding family.

product line overview
AP has long been consider one of a handfull of the greatest makers of watches. "Haute Horology" is the password for this brand. AP was the first elite brand to debut a “sport” category in 1972 with its launch of the “Royal Oak”. This octagon shape won it mass apeal. 25 years later, this watch was reborn and a legend was born. The “Offshore” is easily the most noted part of AP's product line. From the Carbon Fiber watch made for defeneder of the America's Cup "Team Alinghi" to the limited editions "Montoya" and "Barrichello". These massive chronographs are timepieces coveted by men looking for a tough no nonsense watch. Of course, AP offers Tourbillons, Grande Complications, and Equation of Time - just to name a few of it's incredible complications. Many fantastic ladies watches debut and become later discontinued and available at fantastic discounts.

essential watches "market assessment"
It's widely known that the market is very strong for both new and preowned Offshore Chronographs. Noted are “Montoya”, “T3”, "Barrichello" and the 2007 release “Team Alinghi". All these models are selling far above their original retails and are highly sought after by collectors. However, other than the Royal Oak Offshore the market for AP’s core lines including the “Jules Audemars” and “Edward Piguet” series aren’t quite as strong as normal discounts for these pieces sometimes reach 30 - 35%. Normal Internet discounts for Lady’s models range from 40-60% off as many models have recently been discontinued.